Death in a Consumer Culture (Routledge Interpretive Marketing Research) - Hardcover

Hardcover

ISBN 10: 1138848190 ISBN 13: 9781138848191

Verlag: Routledge, 2015

Inhaltsangabe

Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersection consumer culture, marketing and mortality.

Über diesen Titel

Über die Autorin bzw. den Autor

Susan Dobscha is Professor of Marketing at Bentley University in Waltham, USA. She explores gender issues in marketing, particularly in the context of the Filene's Basement Bridal Event; consumer resistance to marketing tactics; and the role of consumption in a woman's transition into first-time motherhood. She has also studied sustainability issues related to consumer culture. She has written articles for Harvard Business Review, Journal of Public Policy and Marketing, Journal of Macromarketing, Consumption, Markets, and Culture, Marketing Education Review, Advances in Consumer Research, Developments in Marketing Science, and Advertising and Society Review, and has presented her work at numerous conferences. She recently co-chaired the 9th ACR Conference on Gender, Marketing, and Consumer Behavior.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1138848190
• ISBN 13: 9781138848191
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 352
• Herausgeber: Dobscha Susan
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland