Media Management: A Casebook Approach (Routledge Communication) - Hardcover

Hollifield, Ann; Wicks, Jan LeBlanc; Sylvie, George

Hardcover

ISBN 10: 1138901016 ISBN 13: 9781138901018

Verlag: Routledge, 2015

Inhaltsangabe

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

Über diesen Titel

Über die Autorin bzw. den Autor

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1138901016
• ISBN 13: 9781138901018
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 440
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland