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On The Origins of Self-Service (Routledge Studies in the History of Marketing, 1, Band 1) - Hardcover

Buch 2 von 8: Routledge Studies in the History of Marketing

Cochoy, Franck

 
9781138902497: On The Origins of Self-Service (Routledge Studies in the History of Marketing, 1, Band 1)
Hardcover
ISBN 10: 1138902497 ISBN 13: 9781138902497
Verlag: Routledge, 2015

Inhaltsangabe

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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Über die Autorin bzw. den Autor

Franck Cochoy is Professor of Sociology at the University of Toulouse, France. He is one of France's most influential economic sociologists and has published extensively in the area of critical marketing and consumer culture, specifically the market mediations between producers and consumers, from marketing to packaging, via advertising and other devices.

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Verlag
Routledge
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1138902497
ISBN 13 
9781138902497
Einband
Gebundene Ausgabe
Anzahl der Seiten
238
Kontakt zum Hersteller
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mail@preigu.de

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