Brand Valuation (Routledge Studies in Accounting, 18, Band 18) - Hardcover

Paugam, Luc; André, Paul; Philippe, Henri

Hardcover

ISBN 10: 1138933821 ISBN 13: 9781138933828

Verlag: Routledge, 2016

Inhaltsangabe

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

Über diesen Titel

Über die Autorin bzw. den Autor

Luc Paugam is an Associate Professor at ESSEC Business School, France.

Paul André is a Professor at HEC Lausanne at University of Lausanne, Switzerland.

Henri Philippe is a Partner at Accuracy in Paris, a corporate finance consulting firm, and teaches finance at the University Paris-Dauphine, HEC Paris, and Ecole Nationale des Ponts & Chaussées, France.

Roula Harfouche is a Fellow of the Institute of Chartered Accountants in England & Wales and a partner at Accuracy London, UK.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1138933821
• ISBN 13: 9781138933828
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 206
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland