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Inhaltsangabe
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.
Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today.
Pedagogical features include:
- Mini-cases to help students understand and apply the principles they have learned in the classroom
- Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers
- Role Plays that enable students to learn by doing
A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
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Über die Autorin bzw. den Autor
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Sales Force Management, 12th edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Sales Force Management, 12th edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.
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Contemporary Selling: Building Relationships, Creating Value
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
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hardcover. Zustand: Used; Like New. Dispatched, from the UK, within 48 hours of ordering. This book is in mint condition. Both the pages and the cover are completely intact, without zero sign of previous usage. Bestandsnummer des Verkäufers CHL10444539
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Contemporary Selling: Building Relationships, Creating Value
Anbieter: Gordon Kauffman, Bookseller, LLC, Chippewa Falls, WI, USA
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Hardcover. Zustand: Very Good. 5th or later Edition. 2016. 5th edition. Hardcover book. Small scrape on the fore-edge. Tight binding. Sharp corners. The text part of the book is clean and unmarked. Sealed in Shrink Wrap for protection in storage and shipping. Expertly packed. *PROFESSIONAL BOOKSELLER* Returns accepted. Refunds given. Bestandsnummer des Verkäufers ABE-1653340148490
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