Sales Force Management: Leadership, Innovation, Technology - Softcover

Johnston, Mark W.; Marshall, Greg W.

Softcover

ISBN 10: 1138951722 ISBN 13: 9781138951723

Verlag: Routledge, 2016

Inhaltsangabe

Sales force management: editado por Routledge

Über diesen Titel

Críticas:

'Finding academic textbooks that reflect the role of sales managers has been difficult. A gap between corporate sales management tasks and student learning approaches in the classroom has grown. Johnston and Marshall have filled this gap and provided a variety of opportunities to connect student learning, academic requirements, and practitioner realities.' ― Dena H. Hale, Southeast Missouri State University, USA

'This is a comprehensive text that delivers all you need to know about B2B selling from a personal selling and a sales management context. It is instructive with excellent supporting learning materials invaluable in the classroom. I will use this text in both my undergraduate and some postgraduate teaching.' ― Tony Douglas, Edinburgh Napier University, UK

Reseña del editor:

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

• Engaging breakout questions designed to spark lively discussion
• Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
• Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
• New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
• Role Plays that enable students to learn by doing
• A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2016
• ISBN 10: 1138951722
• ISBN 13: 9781138951723
• Einband: Tapa blanda
• Anzahl der Seiten: 494