Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication, 19, Band 19) - Softcover

Buch 17 von 48: Routledge Studies in Rhetoric and Communication

Parrish, Alex C. C.

 
9781138954168: Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication, 19, Band 19)

Inhaltsangabe

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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Über die Autorin bzw. den Autor

Alex C. Parrish is Assistant Professor of Writing, Rhetoric, and Technical Communication at James Madison University, USA.

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9780415727518: Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication)

Vorgestellte Ausgabe

ISBN 10:  0415727510 ISBN 13:  9780415727518
Verlag: Routledge, 2013
Hardcover