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Outdoor Advertising (Routledge Library Editions: Advertising) - Softcover

Nelson, Richard

 
9781138977846: Outdoor Advertising (Routledge Library Editions: Advertising)

Inhaltsangabe

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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Über die Autorin bzw. den Autor

C. B. Wrey, R. Nelson, A. E. Sykes

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