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Deceptive Advertising: Behavioral Study of A Legal Concept (Communication) - Softcover

Buch 173 von 231: Routledge Communication

Richards, Jef I.

 
9781138990623: Deceptive Advertising: Behavioral Study of A Legal Concept (Communication)
Softcover
ISBN 10: 1138990620 ISBN 13: 9781138990623
Verlag: Routledge, 2016

Inhaltsangabe

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

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Über die Autorin bzw. den Autor

Richards, Jef

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1138990620
ISBN 13 
9781138990623
Einband
Taschenbuch
Anzahl der Seiten
260
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