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Comprehensive U. S. Government Strategic Communication Policy: The Way Forward - Softcover

Mudgett, Carla

 
9781249364887: Comprehensive U. S. Government Strategic Communication Policy: The Way Forward
Softcover
ISBN 10: 1249364884 ISBN 13: 9781249364887
Verlag: LIGHTNING SOURCE INC, 2012

Inhaltsangabe

Strategic communication policy directly affects U.S. national interests. The United States is doing a poor job of promoting its messages around the world. Global opinion polls have shown a sharp drop in support for the United States over the past eight years, and many attribute that drop to the government's lack of ability to communicate strategically. The United States' strategic communication failure has cost the country friends and allies, and it also hurts the country's ability to carry out its Overseas Contingency Operations missions in Afghanistan and Iraq. This paper examines strategic communication in past and current U.S. foreign policy. It applies lessons learned from the case study of U.S. strategic communication efforts during World War II to the current operating environment. The paper concludes with a list of recommendations for the future of U.S. government strategic communication policy, along with several proposals for future research.

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Verlag
LIGHTNING SOURCE INC
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1249364884
ISBN 13 
9781249364887
Einband
Taschenbuch
Anzahl der Seiten
76
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Verantwortliche Person
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