Communication Strategy: Proper Structure Necessary But Not Sufficient - Softcover

Alexander, Tom, Jr.

 
9781249911630: Communication Strategy: Proper Structure Necessary But Not Sufficient
Softcover
ISBN 10: 124991163X ISBN 13: 9781249911630
Verlag: LIGHTNING SOURCE INC, 2012

Inhaltsangabe

Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.

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Verlag
LIGHTNING SOURCE INC
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
124991163X
ISBN 13 
9781249911630
Einband
Taschenbuch
Anzahl der Seiten
74
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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