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Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
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"B.J. isn't saying that all social media is worthless--he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking about." --Ryan Holiday, bestselling author of Trust Me I'm Lying and former Director of Marketing at American Apparel "In his absorbing and provocative new book, Social Media is Bullshit, Mendelson, a former marketing guy, is pulling back the curtain on what happens when you're inveigled into having a 'social media presence' by people who, as luck would have it, will show you exactly how for an often exorbitant fee." --Chris Lombardo, The Toronto Star "I've been telling everyone for years that social media is just the same bullshit we've always done sped up 1000 times. Finally someone's laid it all out in book form." --Drew Curtis, founder of Fark.com and author of It's Not News, It's FARK: How Mass Media Tries to Pass off Crap as News "Passionate... This work should provide useful ammunition for readers skeptical about the new networks linking the people of the 21st century" --Publishers Weekly "A thought-provoking counterpoint to the myriad books on the usefulness of social media for business promotion. Anyone interested in the true impact of social media will find it of interest." --Poppy Johnson-Renvall, Central New Mexico Comm. Coll., Albuquerque (Library Journal) "This small book packs a welcome, refreshing punch." --Kirkus Review "Social Media Is Bulls*** is common sense applied to hype, often in a very funny way. [...] If you enjoy watching bulls*** being taken apart, it's a great read." --Dan Seitz, Uproxx "Thoughtful and provocative... If you're a social media junkie, read it and weep." --New York Journal of BooksReseña del editor:
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you would think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations - everything. And they all agree: It is here to stay. In this lively, insightful book, journalist and social critic B. J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet - without spending a fortune in the process. "Social Media Is Bullshit" gives the knowledge and tools you really need to connect with customers and grow your brand.
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Buchbeschreibung St. Martin's Press. Hardcover. Zustand: New. 1250002958 Ships from Tennessee, usually the same or next day. Bestandsnummer des Verkäufers Z1250002958ZN
Buchbeschreibung Zustand: New. Brand New Book. Delivery within 6 to 10 days. Expedited Shipping Available. Excellent Customer Service. Bestandsnummer des Verkäufers 1068841
Buchbeschreibung Paperback. Zustand: New. Brand new. Standard delivery takes 5-9 business days by USPS media mail with tracking number. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. Customer satisfaction guaranteed and please feel free to contact us for any queries. Bestandsnummer des Verkäufers IBD-3345
Buchbeschreibung Hardcover. Zustand: NEW. Brand New , We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Bestandsnummer des Verkäufers DB_9781250002952
Buchbeschreibung St. Martin's Press. Hardcover. Zustand: New. 1250002958 Brand New,original , printed in english , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Bestandsnummer des Verkäufers M30ZA25330
Buchbeschreibung St. Martin's Press. Hardcover. Zustand: New. 1250002958 Brand New,Original , printed in english , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Bestandsnummer des Verkäufers M30ZC27777
Buchbeschreibung St. Martin's Press. Hardcover. Zustand: New. 1250002958 Brand New,Original , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Bestandsnummer des Verkäufers MAMA25109
Buchbeschreibung St. Martin's Press. Hardcover. Zustand: New. 1250002958 Brand New,Original , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Bestandsnummer des Verkäufers M30ZB25110
Buchbeschreibung St. Martin's Press, 2012. Zustand: New. book. Bestandsnummer des Verkäufers M1250002958
Buchbeschreibung St. Martin's Press, 2012. Zustand: New. book. Bestandsnummer des Verkäufers MB00NYIE0TC