Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration - Softcover

Nour, David

 
9781250103024: Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
Softcover
ISBN 10: 1250103029 ISBN 13: 9781250103024
Verlag: ST MARTINS PR, 2017

Inhaltsangabe

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.

In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

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Über die Autorin bzw. den Autor

David Nour has been a recognized strategist and thought leader on the topic of business relationships for more than 25 years. He delivers over fifty keynotes annually at leading industry associations, universities and Fortune 500 companies. His insight has been featured in The Wall Street Journal, The New York Times, Fast Company, Mashable, The Huffington Post, Entrepreneur, Success magazine and many others. He is also the author of several books, including the bestselling Relationship Economics.

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Verlag
ST MARTINS PR
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1250103029
ISBN 13 
9781250103024
Einband
Taschenbuch
Anzahl der Seiten
304
Kontakt zum Hersteller
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Verantwortliche Person
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