Marketing with Connect Plus for Marketing with Learnsmart 1s Access Card - Hardcover

Hunt, Shane; Mello, John

Hardcover

ISBN 10: 1259197123 ISBN 13: 9781259197123

Verlag: MCGRAW HILL BOOK CO, 2014

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Reseña del editor:

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students’ lives: themselves,Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill’s Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.

Über diese Auflage

• Verlag: MCGRAW HILL BOOK CO
• Erscheinungsdatum: 2014
• ISBN 10: 1259197123
• ISBN 13: 9781259197123
• Einband: Tapa dura
• Anzahl der Seiten: 454