Strategic Management + Connect Plus Access Card: Concepts - Softcover

Rothaermel, Frank

Softcover

ISBN 10: 1259282562 ISBN 13: 9781259282560

Verlag: Irwin Professional Pub, 2014

Inhaltsangabe

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision

Details zur Ausgabe

• Verlag: Irwin Professional Pub
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1259282562
• ISBN 13: 9781259282560
• Einband: Taschenbuch
• Auflage: 2
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar