Introduction to Mass Communication Update Edition with Connect Access Card - Softcover

Baran, Stanley J.

Softcover

ISBN 10: 1259294935 ISBN 13: 9781259294938

Verlag: MCGRAW HILL BOOK CO, 2014

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Reseña del editor:

McGraw-Hill’s Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

·A new bank of CNN videos helps students learn the impact of media through a cultural and global lens.

·Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives.

·LearnSmart™, McGraw-Hill’s proven adaptive learning system, guides them toward mastery of key course concepts.

·A bank of assignable exercises provides a wealth of opportunity for chapter study and assessment.

Additionally, Connect Mass Communication integrates a complete interactive eBook of Introduction to Communication: Media Literacy and Culture. With exercises directly mapped to the topics in the book, the students are is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics.

·Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Biografía del autor:

Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication's Teaching Excellence Award as that college's outstanding professor, and Utmost Magazine's Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President's Scholar as the University's outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school's Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.

Über diese Auflage

• Verlag: MCGRAW HILL BOOK CO
• Erscheinungsdatum: 2014
• ISBN 10: 1259294935
• ISBN 13: 9781259294938
• Einband: Tapa blanda