Management Strategy: Achieving Sustained Competitive Advantage - Softcover

Marcus, Alfred A.; Cohen, Anne N.

Softcover

ISBN 10: 1259345483 ISBN 13: 9781259345487

Verlag: MCGRAW HILL BOOK CO, 2016

Inhaltsangabe

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage

 

The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy.

Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.

Über diesen Titel

Über die Autorin bzw. den Autor

Currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.

Details zur Ausgabe

• Verlag: MCGRAW HILL BOOK CO
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1259345483
• ISBN 13: 9781259345487
• Einband: Taschenbuch
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar