Communication Research: Asking Questions, Finding Answers - Hardcover

Keyton, Joann

Hardcover

ISBN 10: 1259870553 ISBN 13: 9781259870552

Verlag: McGraw-Hill Education, 2018

Inhaltsangabe

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

 

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Über diesen Titel

Über die Autorin bzw. den Autor

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. He

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1259870553
• ISBN 13: 9781259870552
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italien