Looseleaf for Communication Research: Asking Questions, Finding Answers - Softcover

Keyton, Joann

Softcover

ISBN 10: 126013105X ISBN 13: 9781260131055

Verlag: MCGRAW HILL BOOK CO, 2018

Inhaltsangabe

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

 

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Über diesen Titel

Über die Autorin bzw. den Autor

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Distinguished Professor Emerita of Communication at North Carolina State University. She specializes in group communication and organizational communication. He

Details zur Ausgabe

• Verlag: MCGRAW HILL BOOK CO
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 126013105X
• ISBN 13: 9781260131055
• Einband: Taschenbuch
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar