FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage (BUSINESS BOOKS) - Hardcover

Dooley, Roger

Hardcover

ISBN 10: 1260135691 ISBN 13: 9781260135695

Verlag: McGraw Hill, 2019

Über diesen Titel

Reseña del editor:

Boost profits and growth by reducing "friction" in every customer interaction Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today's high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure. This groundbreaking guide makes the case that every business--and that includes yours!--can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

Biografía del autor:

Roger Dooley is one of today's leading experts in science-based marketing and sales. He is the co-founder of College Confidential, a web-based business geared to college-bound students and their parents, which has become the busiest web property in that space, generating tens of millions of views each month.

Über diese Auflage

• Verlag: McGraw Hill
• Erscheinungsdatum: 2019
• ISBN 10: 1260135691
• ISBN 13: 9781260135695
• Einband: Tapa dura
• Anzahl der Seiten: 320