Crafting and Executing Strategy: Concepts - Hardcover

Thompson Jr, Arthur A.; Peteraf Leon E. Williams Professor Of Management, Margaret; Gamble, John E; Strickland III, A. J.

Hardcover

ISBN 10: 1260157377 ISBN 13: 9781260157376

Verlag: McGraw-Hill Education, 2019

Inhaltsangabe

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2019
• ISBN 10: 1260157377
• ISBN 13: 9781260157376
• Einband: Hardcover
• Sprache: Englisch
• Anzahl der Seiten: 432
• Kontakt zum Hersteller: Nicht verfügbar