Loose Leaf for a Preface to Marketing Management

Peter, J. Paul; Donnelly, James H.

ISBN 10: 1260300161 ISBN 13: 9781260300161

Verlag: MCGRAW HILL BOOK CO, 2018

Über diesen Titel

Reseña del editor:

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Biografía del autor:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

Über diese Auflage

• Verlag: MCGRAW HILL BOOK CO
• Erscheinungsdatum: 2018
• ISBN 10: 1260300161
• ISBN 13: 9781260300161
• Einband: Hojas sueltas
• Anzahl der Seiten: 576