The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability - Hardcover

Bashan, Nir

Hardcover

ISBN 10: 1260460010 ISBN 13: 9781260460018

Verlag: McGraw-Hill Education, 2020

Inhaltsangabe

Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now—even if you don’t think you’re a “creative” person

From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability?  What’s the difference between a workable plan and a stroke of genius? 

The answer is creativity—and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis. 

Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset,” why it’s crucial in business, how to see the world with this mindset, and how to sustain it.  Written in plain language with real-world examples, chapters include:

• Creativity for non-creative people
• Training your mind to think in a creative way
• When nothing else works—creativity will
• Envisioning a world that can be, not the world that is
• The virtues of listening—and the value of making mistakes
• The “Creator Mindset” guide to crisis
• Beating the complacency conundrum

If you’ve ever felt overwhelmed by vague advice to “think outside the box,” The Creator Mindset can help put you on a proven track to harnessing your best, most creative ideas, and feel confident you’re performing to your fullest potential—analytically and creatively.

Über diesen Titel

Über die Autorin bzw. den Autor

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. 

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The Creator Mindset is perfect for anyone looking to be more innovative and creative in their problem solving! Nir provides exceptional training on how we can learn to be creative in everything we do in business. A must-read for every business professional!
-Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won t Get You There.

Bashan's book radiates with practical advice. With remarkable clarity and humor, Bashan manages a well thought out, well researched and infinitely readable book on what everyone wants yet few know how to achieve: creativity.  A go-to guide for the how of creativity at any company, organization, or career.
-Jonah Berger, Wharton Marketing Professor and bestselling author of Contagious and The Catalyst

The Creator Mindset offers not only practical advice but is also packed with reams of quality research. Bashan shows how anyone can learn or re-learn how to be creative.
-Nir Eyal, bestselling author of Hooked and Indistractable

In business and in life, creativity is too important to be left to the creatives. Nir Bashan s engaging and instructive book explains the attributes, habits, skills, and techniques that all of us can use to bring out our inner creative. Once you ve understood the limits of working harder, and even smarter, you can start working more creatively and actually get things done. This book shows you how.  
- William C. Taylor, cofounder of Fast Company and author of Simply Brilliant

"Creativity is a discipline. That means it can be learned by anyone in any organization. This is expressed beautifully by Nir Bashan in The Creator Mindset."
-Greg McKeown, author of the New York Times bestseller Essentialism and host of "The Essentialist" podcast

The Creator Mindset makes a compelling case for why leaders must not let analytic thinking come at the cost of creativity. Bashan offers tools to shift your thinking to embrace creativity unlocking your potential to see things the way they should be, then problem solve, and innovate.
-General Stanley McChrystal, CEO of McChrystal Group

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1260460010
• ISBN 13: 9781260460018
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 204
• Kontakt zum Hersteller: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italien