Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) (BUSINESS BOOKS) - Hardcover

Pulizzi

Hardcover

ISBN 10: 1264257546 ISBN 13: 9781264257546

Verlag: McGraw Hill, 2021

Inhaltsangabe

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

• Choose a marketable content topic
• Figure out where little or no competition exists
• Choose your top channel for disseminating content
• Build long-term customer loyalty
• Monetize your product or service
• Expand your content into multiple channels
• Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

Über diesen Titel

Über die Autorin bzw. den Autor

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

Von der hinteren Coverseite

From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.
Don Schultz (1934 2020), The father of integrated marketing, Professor at Northwestern University s Medill School of Journalism and author of 13 books. 

If you re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.
Jay Baer, New York Times bestselling author of Youtility

What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the selling part would come later? Crazy? Or crazy-brilliant? I d say the latter. Because in today s world, you should serve before selling.
Ann Handley, Wall Street Journal bestselling author of Everybody Writes

Now there is a better way to promote your business.
Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0

Use this as your roadmap to startup success.
Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You

The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell itself.
David Meerman Scott, New York Times bestselling author of The New Rules of Marketing and PR.

Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe s Content Inc. model.
John Lee Dumas, founder, EntrepreneurOnFire

Details zur Ausgabe

• Verlag: McGraw Hill
• Erscheinungsdatum: 2021
• ISBN 10: 1264257546
• ISBN 13: 9781264257546
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 2
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar