“This book is about more than ‘redesigning capex.’ It’s about transforming the way you look at capital allocation and seeing that you’re completely wrong. It’s about realizing that capex strategy is the enterprise’s strategy.”
–John Williams, CEO, Domtar Corporation
The systems-thinking approach to capex decisions that can double your company cash flow
The way most business leaders deploy capex right now is nothing short of a train wreck. Very few look at their asset base as a collective network; rather, they see their assets as standalone performers, have no strategy for the role each asset plays in the grand scheme of things, and, therefore, fail to invest in their network for the long term to generate more cash for the business, asset by asset.
Redesigning Capex Strategy provides an effective—and almost painfully obvious—solution to some of the greatest missed opportunities happening in business today.
In this resource that will revolutionize your capex decision-making, globally renowned capex strategists Fredrik Weissenrieder and Daniel Lindén share their proven methodology for focusing on the entire range of potential strategies and cash flow outcomes for hundreds of scenarios across a multi-asset base. It’s not about incremental improvement. It’s a radical transformation of how you allocate capital—and avoid throwing good money after bad.
With a capex strategy that accounts for each asset’s role as part of the asset network, there’s never a question about the best path forward. Redesigning Capex Strategy doesn’t just redesign your capex strategy—it helps you redesign your entire company’s future.
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Fredrik Weissenrieder is the founder and CEO of Weissenrieder & Co., a capex consultancy and tech company. In 1994, he developed a fundamentally different approach to industrial capital allocation and is today a recognized global leader on the topic. He has engaged with clients ranging from mid-sized to multinationals in the U.S., India, Canada, Germany, France, Sweden, Finland, the U.K., Brazil, South Africa, Mexico, Australia, and Indonesia impacting hundreds of industrial production sites, increasing clients’ cash flows up to 100%.
Daniel Lindén is the co-owner, chairman of the board, and COO of Weissenrieder & Co. He oversees the company’s consulting teams as well as the team developing the consultancy’s SaaS service Weissr® Capex, the world’s first application integrating capex budgeting, management, and strategy. Over the last twenty-five years he has worked with clients across six continents spanning dozens of industries.
“Must-have book for those who need to redesign capital allocation and capex strategies.”
—Gustavo Werneck, President &CEO, Gerdau.
“Having implemented the ‘Weissenrieder’ process in a material and successful way, I was very pleased to see Fredrik and Daniel publishing an easy-to-understand book to be passed down through our organization. It will forever change how you and your Team think about capital management!”
—Howard Coker, President &CEO, Sonoco.
“Fredrik and Daniel have developed an approach to assessing and prioritizing long-term capex strategies capable of having a meaningfully positive financial impact for decades to come. We have actively deployed their approach to capex allocation and have executed investments that are creating real competitive advantage.”
—Stephen Scherger, EVP & CFO, Graphic Packaging International.
Why not to challenge our capex allocation processes? Are we really exploring important points with a long-term view? This book brings a new approach to the capex. We at Klabin were well pleased with the results after 2 projects with Fredrik and Daniel, both with involvement of our team, data mining, generating ideas and options, having thrilling discussions on scenarios and opportunities, and generating great results!”
—Francisco Razzolini, Executive Director & CTO, Klabin
"This book, and the related practical work process, provide the critical missing link between capital expenditure planning and corporate strategy.”
—Alexander Toeldte, Chairman of the Board, Clearwater Paper.
”The simplicity in the methodology has helped us to focus on company cash flow and long term strategy. We have a much better understanding of the relationship between investments and long-term shareholder value. The book is as the methodology - easy to read and easy to understand!”
—Henrik Sjölund, President & CEO of Holmen
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