Digital Marketing ISE - Softcover

Sachdev, Raj

Softcover

ISBN 10: 1266143092 ISBN 13: 9781266143090

Verlag: McGraw-Hill Education, 2023

Inhaltsangabe

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” 

•Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples 

•Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” 

•Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied 

•Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. 

•Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios. 

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Raj Sachdev, MSc (Oxford), MBA, LLM, LLM (IP), DBA, PhD, PCM (Digital Marketing), CIPP/US, is an Associate Professor of Marketing at the University System of New Hampshire (Plymouth State), an Assistant Facilitator (Cornell Law), an interdisciplinary scholar-practitioner, a chief digital marketing consultant, a speaker, and a licensed lawyer (California and England & Wales). Having more than 29 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. He holds two doctorates as well as various other degrees from different institutions in the areas of marketing, business, technology, and/or law. A graduate of Oxford University, he also is a Professional Certified Marketer (PCM) in Digital Marketing from the American Marketing Association (AMA); and is or previously has been certified in Google Analytics, Google Ads, digital marketing (Google, HubSpot), social media (Hootsuite and HubSpot), email marketing (Mailchimp), cybersecurity (GCHQ degree), and privacy (CIPP/US and privacy engineering certified from DP). He holds membership in a number of organizations and thoroughly values continuous learning. Over the past 23+ years, Dr. Sachdev has had the opportunity to teach/facilitate 65+ courses (across all modalities) at different institutions, including at the University System of New Hampshire, Oxford University, Stanford CSP, and Cornell University, among others. He has created a number of new programs and courses at the undergraduate, graduate, and professional levels, and his numerous students have benefitted from his inclusion of practical projects, certifications, real-client work, and a number of other pedagogical methodologies in his courses. He founded and created the inaugural Digital Marketing Competition at AMA’s International Collegiate Conference in 2025 sponsored by McGraw Hill. Having been awarded for his teaching excellence, he has mentored students to rank second internationally in AMA’s Marketing Strategy ICC competition, win first place nationally in a national marketing-simulation vendor competition, and has been a founding and/or faculty advisor to AMA Collegiate Chapters.

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1266143092
• ISBN 13: 9781266143090
• Einband: Taschenbuch
• Anzahl der Seiten: 482
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar