GEN COMBO M: ADVERTISING; CONNECT ACCESS CARD 4th Edition

William Arens; Christian Arens; Michael Weigold; David Schaefer

 
9781266382673: GEN COMBO M: ADVERTISING; CONNECT ACCESS CARD 4th Edition
ISBN 10: 1266382674 ISBN 13: 9781266382673
Verlag: McGraw Hill Education, 2021

Inhaltsangabe

BUNDLE: Contains loose-leaf book and Connect Access code. M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.

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Verlag
McGraw Hill Education
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1266382674
ISBN 13 
9781266382673
Einband
Loose Leaf
Auflage
4
Anzahl der Seiten
480
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar