PUBLIC HEALTH COMMUNICATION: CRITICAL TOOLS & STRATEGIES - Softcover

Parvanta, Claudia; Nelson, David E; Harner, Richard N

Softcover

ISBN 10: 1284065944 ISBN 13: 9781284065947

Verlag: Jones and Bartlett Learning, 2021

Über diesen Titel

Reseña del editor

Designed for master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.

Biografía del autor

Director, Florida Prevention Research Center, Florida, Professor, Department of Family and Community Health, College of Public Health, University of South Florida, Tampa, Florida Director, Cancer Prevention Fellowship Program, National Cancer Institute, National Institutes of Health, Bethesda, Maryland Principal, Brainvue Systems, Inc., Philadelphia, Pennsylvania

Über diese Auflage

• Verlag: Jones and Bartlett Learning
• Erscheinungsdatum: 2021
• ISBN 10: 1284065944
• ISBN 13: 9781284065947
• Einband: Tapa blanda
• Anzahl der Seiten: 556