Marketing Strategy - Softcover

Ferrell, O. C.; Hartline, Michael

Softcover

ISBN 10: 1285084799 ISBN 13: 9781285084794

Verlag: SOUTH WESTERN EDUC PUB, 2012

Inhaltsangabe

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

Details zur Ausgabe

• Verlag: SOUTH WESTERN EDUC PUB
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 1285084799
• ISBN 13: 9781285084794
• Einband: Taschenbuch
• Anzahl der Seiten: 347
• Kontakt zum Hersteller: Cengage Learning; https://www.cengageasia.com/; ; 5191 Natorp Blvd; Mason; OH; 45040; USA
• Verantwortliche Person: Nicht verfügbar