Retailing, International Edition - Softcover

Dunne, Patrick; Carver, James; Lusch, Robert F.

Softcover

ISBN 10: 1285091132 ISBN 13: 9781285091136

Verlag: Cengage Learning, Inc, 2013

Über diesen Titel

Críticas

Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing. 2. Retail Strategic Planning and Operations Management. Part II: THE RETAILING ENVIROMENT. 3. Retail Customers. 4. Evaluating the Competition in Retailing. 5. Managing the Supply Chain. 6. Legal and Ethical Behavior. Part III: Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis. Part IV: Managing Retail Operations. 8. Managing a Retailer's Finances. 9. Merchandise Buying and Handling. 10. Merchandise Pricing. 11. Advertising and Promotion. 12. Customer Service and Retail Selling. 13. Store Layout and Design. Part V: Retail Administration. 14. Managing People. Appendix. Glossary. Endnotes. Subject Index. URL Index.

Reseña del editor

Full-color, completely current, and packed with practical applications, RETAILING, 8E, International Edition puts students on the inside track to success in the fast-moving retail industry. RETAILING, 8E, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING, 8E, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.

Über diese Auflage

• Verlag: Cengage Learning, Inc
• Erscheinungsdatum: 2013
• ISBN 10: 1285091132
• ISBN 13: 9781285091136
• Einband: Tapa blanda
• Anzahl der Seiten: 720