Marketing Management: Pearson New International Edition - Softcover

Winer, Russ

Softcover

ISBN 10: 1292023414 ISBN 13: 9781292023410

Verlag: Pearson, 2013

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Reseña del editor:

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2013
• ISBN 10: 1292023414
• ISBN 13: 9781292023410
• Einband: Tapa blanda
• Anzahl der Seiten: 496