Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition (Business and Economics) - Softcover

Shane, Scott

 
9781292040325: Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition (Business and Economics)

Inhaltsangabe

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

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9780131879324: Technology Strategy for Managers and Entrepreneurs

Vorgestellte Ausgabe

ISBN 10:  0131879324 ISBN 13:  9780131879324
Verlag: PRENTICE HALL, 2008
Softcover