A Framework for Marketing Management: European Edition - Softcover

Kotler, Philip

Softcover

ISBN 10: 1292093145 ISBN 13: 9781292093147

Verlag: Pearson, 2015

Inhaltsangabe

Framework For Marketing Management, Global Edition, 6Th Edition, Philip Kotler, Kevin Keller, 9781292093147, Pearson, 2015, Paperback

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Reseña del editor:

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2015
• ISBN 10: 1292093145
• ISBN 13: 9781292093147
• Einband: Tapa blanda
• Anzahl der Seiten: 352