Global Marketing, Global Edition - Softcover

Keegan Warren, J.; Mark, Green

Softcover

ISBN 10: 1292150769 ISBN 13: 9781292150765

Verlag: Pearson Education, 2016

Inhaltsangabe

GLOBAL MARKETING, 9TH EDN BY Warren J. Keegan, Mark C. Green, 9781292150765

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Reseña del editor:

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with Pearson Pearson MyLab Marketing Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information

Über diese Auflage

• Verlag: Pearson Education
• Erscheinungsdatum: 2016
• ISBN 10: 1292150769
• ISBN 13: 9781292150765
• Einband: Tapa blanda
• Anzahl der Seiten: 624