Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText - Softcover

David, Fred; David, Forest; David, Meredith

 
9781292745282: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText
Softcover
ISBN 10: 1292745282 ISBN 13: 9781292745282
Verlag: Pearson, 2025

Inhaltsangabe

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1292745282
ISBN 13 
9781292745282
Einband
Taschenbuch
Kontakt zum Hersteller
Pearson Benelux BV
productsafety@pearson.com

Kabelweg 37
Amsterdam
1014 BA
Niederlande