A STUDY ON CUSTOMER SATISFACTION AND RETENTION IN THE TELECOMMUNICATION INDUSTRY; AN EMPIRICAL STUDY OF THE NEW JUABEN MUNICIPALITY - Softcover

Marfo Agyeman, Collins

 
9781304126436: A STUDY ON CUSTOMER SATISFACTION AND RETENTION IN THE TELECOMMUNICATION INDUSTRY; AN EMPIRICAL STUDY OF THE NEW JUABEN MUNICIPALITY
Softcover
ISBN 10: 1304126439 ISBN 13: 9781304126436
Verlag: Lulu.com, 2013

Inhaltsangabe

This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There has been a lot of rivalry from the various competitors such as MTN, Vodafone, Tigo, Zain, and Kasapa. There is the continuous switching or defecting of customers from one network to the other if one's service is deemed as less quality. It is easier for Telecommunication providers to acquire customers but are they really satisfied with their offerings in order to be retained overtime?

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Verlag
Lulu.com
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1304126439
ISBN 13 
9781304126436
Einband
Taschenbuch
Anzahl der Seiten
82
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland