EXPLORING MARKETING RESEARCH, 11E, bietet einen gründlichen Leitfaden für Design, Ausführung, Analyse und Berichterstattung von Marketingforschung, um effektive Geschäftsentscheidungen zu unterstützen. Der Text bereitet die Schüler darauf vor, die Marketingforschung aus einer Managementperspektive zu nähern, anstatt als praktische Praktiker zu betrachten, und bietet wertvolle Geschäftskontexte und führt gleichzeitig traditionelle Forschungsmethoden ein, wie das Entwerfen von Fragebögen und die neuesten technologischen Fortschritte, einschließlich aktueller Datenerfassungsgeräte, Datenanalysewerkzeuge, praktische Ansätze für Datenanalysen und die Auswirkungen von sozialen Medien und artefaktionellen Online-Daten. Neben Updates basierend auf aktuellen Trends und Technologien legt die neue 11. Ausgabe einen verstärkten Schwerpunkt auf ethische und internationale Fragen, was ihre wachsende Bedeutung in der modernen Marketingforschung widerspiegelt.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Good. EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Bestandsnummer des Verkäufers 00085388567
Anzahl: 1 verfügbar
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Very Good. EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Bestandsnummer des Verkäufers 00095574795
Anzahl: 5 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1305263804I5N00
Anzahl: 1 verfügbar
Anbieter: World of Books Inc, Montgomery, IL, USA
Hardback. Zustand: Very Good. EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Bestandsnummer des Verkäufers CIN1305263804VG
Anzahl: 5 verfügbar
Anbieter: World of Books Inc, Montgomery, IL, USA
Hardback. Zustand: Good. EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Bestandsnummer des Verkäufers CIN1305263804G
Anzahl: 1 verfügbar
Anbieter: One Planet Books, Columbia, MO, USA
Unknown Binding. Zustand: Good. 11th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001767646U
Anzahl: Mehr als 20 verfügbar
Anbieter: Textbooks_Source, Columbia, MO, USA
hardcover. Zustand: Good. 11th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001767646U
Anzahl: Mehr als 20 verfügbar
Anbieter: College Campus, Sturgeon Lake, MN, USA
Zustand: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Bestandsnummer des Verkäufers 130526352913122-EM02389768
Anzahl: 1 verfügbar
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verkäufers 25074580-5
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verkäufers 25074580-5
Anzahl: Mehr als 20 verfügbar