MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) - Softcover

Lamb, Charles; Hair, Joe; McDaniel, Carl

Softcover

ISBN 10: 130563182X ISBN 13: 9781305631823

Verlag: South-Western College Publishing, 2016

Über diesen Titel

Críticas:

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools." "The online help was great. The games made it so it wasn't boring and I retained more of the information." "I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

Reseña del editor:

Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Über diese Auflage

• Verlag: South-Western College Publishing
• Erscheinungsdatum: 2016
• ISBN 10: 130563182X
• ISBN 13: 9781305631823
• Einband: Tapa blanda
• Anzahl der Seiten: 416