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Inhaltsangabe
Excerpt from A Short Course in Advertising
Benjamin Franklin was a man with great Vision. I won der, on that memorable night when he and his son were flying their little silk kite out in the storm, whether he could see the thing which he was collecting in his Leyden jar as we use it today.
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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from A Short Course in Advertising
Benjamin Franklin was a man with great Vision. I won der, on that memorable night when he and his son were flying their little silk kite out in the storm, whether he could see the thing which he was collecting in his Leyden jar as we use it today.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from A Short Course in Advertising
This book reflects a study of the work of a thousand or more men, crystallized in my own experience in the advertising of some thirty different products, involving an annual expenditure of over a million.
The mother of this book is necessity - the necessity I felt for some simple, comprehensive text while I served as a teacher. This strongly inclined me to attempt the preparation of such a text. Later this inclination was aggravated by contact with men who spend millions on advertising: I made the attempt and now offer the result in the hope that those captains of business, as well as the novices, may care to view the inner "works" of advertising.
Certain men have definitely helped. Each chapter has been revised and corrected, by an expert who seemed best fitted in each phase.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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A Short Course in Advertising (Classic Reprint)
Print-on-DemandAnbieter: Forgotten Books, London, Vereinigtes Königreich
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Paperback. Zustand: New. Print on Demand. This captivating guide to advertising explores the evolution of this powerful tool from its humble beginnings to its contemporary ubiquity. The author, an experienced advertising practitioner, emphasizes the profound impact advertising has had on modern society, transforming consumer habits, shaping industries, and even aiding in global crises. Through a historical lens, the book examines the psychological underpinnings of advertising, shedding light on the motivations behind consumer behavior and the effectiveness of various advertising techniques. By understanding the principles of advertising, the author argues, readers can become more discerning consumers and more effective communicators in their own right. Far from being a superficial pursuit, advertising is revealed as an intricate art form that demands both creativity and a deep understanding of human nature, with its ability to influence both individuals and civilizations alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330003114_0
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A Short Course in Advertising Classic Reprint
Anbieter: PBShop.store US, Wood Dale, IL, USA
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330003114
Anzahl: 15 verfügbar
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A Short Course in Advertising Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330003114
Anzahl: 15 verfügbar