Inhaltsangabe
Excerpt from Advertising as a Vocation
The plan in preparing this study has been to pre sent the modern conception of advertising as a public service, its development from earlier times down to the present, and the other large natural divisions that mark the occupation, in consecutive chapters, down to the ethical demands now made upon it by the business world.
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Paperback. Zustand: New. Print on Demand. The book focuses on the expanding landscape of advertising from its nascent roots in antiquity, aiming to illuminate how it's transformed from merely an afterthought into an indispensable component of the business world. The author takes the reader on a journey through the annals of advertising, unraveling its remarkable evolution. Shedding light on the subtle yet consequential transition of advertising from its origins as a means of conveying information to its contemporary role as a multifaceted practice encompass both art and science, the book delves into the factors that have shaped this transformation. The text is replete with vivid examples drawn from history, enriching the narrative of the evolution of advertising in engaging and accessible prose. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330012819_0
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Advertising as a Vocation (Classic Reprint)
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