Inhaltsangabe
Excerpt from The Principles of Advertising: A Text Book
Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner. Therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course.
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Paperback. Zustand: New. Print on Demand. This book delves into the fascinating evolution of advertising, tracing its journey from rudimentary signage in ancient times to the sophisticated strategies of the early twentieth century. The author skillfully unveils the transformative impact of the Industrial Revolution on advertising, highlighting how mass production necessitated innovative methods to reach wider audiences and cultivate brand loyalty. This book offers a comprehensive exploration of advertising's role in modern business, examining its multifaceted functions as a supplement to personal selling, a tool for market control, and a means of fostering consumer demand. The author delves into the economic advantages of advertising, emphasizing its cost-effectiveness in reaching vast audiences and its ability to enhance the efficiency of sales teams. The book also provides valuable insights into the factors that determine the type and extent of advertising employed by businesses, including considerations such as factory organization, product characteristics, and consumer buying habits. It emphasizes the importance of understanding the target audience and tailoring advertising strategies accordingly. By meticulously analyzing these elements, businesses can harness the power of advertising to establish a distinct brand identity and achieve sustainable growth. Ultimately, this book underscores the indispensable role of advertising in shaping consumer behavior and driving economic progress, offering invaluable guidance for businesses seeking to navigate the dynamic landscape of modern marketing. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330013243_0
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