Excerpt from Association Advertising
This little book on a technical and professional subject is by an amateur for amateurs. It is not a manual on advertising. It does not claim to be an authority. It is a talk by a Young Men's Christian Association Secretary to his fellows.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. The Eternal Question, published in 1912, is a slim volume by an anonymous author who was a Secretary for the YMCA, targeting other YMCA Secretaries and members. Advocating for the wider promotion of Christian ideals and practices through the YMCA, the book advocates the use of promotional strategies common in secular business to grow the YMCA's presence and influence in communities. The book explores advertising in many forms: print, signage, buttons, and personal promotion, and the author includes numerous examples alongside his advice. The author argues that not only is promotion good for the YMCA, but it is in fact essential to bring the YMCA's positive message to the widest possible audience and effect real change in communities. Ultimately, the book argues that successful promotion is an essential 'plus mark' for the YMCA to ensure its continued social outreach and evangelism and is an important volume for anyone interested in the history of nonprofit and charitable organizations, business promotion, and the YMCA's role in promoting Christian values in America. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330035344_0
Anzahl: Mehr als 20 verfügbar
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330035344
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330035344
Anzahl: 15 verfügbar