Advertising (Classic Reprint): Its Principles, Practice, and Technique: Its Principles, Practice, and Technique (Classic Reprint) - Softcover

Starch, Daniel

9781330038123: Advertising (Classic Reprint): Its Principles, Practice, and Technique: Its Principles, Practice, and Technique (Classic Reprint)

Softcover

ISBN 10: 1330038126 ISBN 13: 9781330038123

Verlag: Forgotten Books, 2018

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Effective names sell: how a single word can lift or sink a product.

In this exploration of early 20th‑century advertising, the power of a name is shown through practical examples. The text demonstrates how easy pronunciation, distinctiveness, and memorable wording can drive consumer recognition and loyalty. It also warns against confusing or deceptive naming that hinders recall and trust. This edition highlights real lessons from brand history—how a chosen name shapes shelf presence, protects against copycats, and supports stronger advertising results. It blends anecdotes with practical guidance to help marketers think ahead about branding, substitutions, and long‑term value.

Why pronunciation and memorability matter for consumer recall
How unique, protected names strengthen a product’s market position
Strategies to avoid substitutions that erode brand impact
Historical examples of successful and failed naming choices

Ideal for readers of branding, advertising history, and marketing strategy who want actionable ideas grounded in early advertising practice.

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Verlag: Forgotten Books
Erscheinungsdatum: 2018
Sprache: Englisch
ISBN 10: 1330038126
ISBN 13: 9781330038123
Einband: Taschenbuch
Anzahl der Seiten: 285
Kontakt zum Hersteller: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Advertising: Its Principles, Practice, and Technique (Classic Reprint)

Daniel Starch

Verlag: Forgotten Books, 2018

ISBN 10: 1330038126 ISBN 13: 9781330038123

Neu Paperback

Print-on-Demand

Anbieter: Forgotten Books, London, Vereinigtes K�nigreich

Verk�uferbewertung 4 von 5 Sternen

Paperback. Zustand: New. Print on Demand. This book delves into the realm of advertising, analysing and organising the available knowledge and fundamental principles that underpin this influential field. The author's insights illuminate the underlying mechanisms that drive advertising's effectiveness, exploring the interplay between attention, interest, and response. Through a comprehensive examination of the techniques and strategies employed in advertising, this book provides valuable insights for both students and marketing professionals alike. The author effectively positions advertising within its historical and literary context, highlighting its significant role in shaping consumer behaviour and driving economic growth. Throughout the book, the author demonstrates how advertising can be a powerful tool for influencing purchasing decisions and building brand loyalty. This book offers a valuable foundation for understanding the complexities of advertising, making it an essential resource for anyone seeking to navigate the ever-evolving landscape of marketing and communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verk�ufers 9781330038123_0

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