Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions ... Interesting and Efficient (Classic Reprint) - Softcover
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Excerpt from Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient
The prospect is invited to come to the store, inspect the device and to bring the Check with him that it may befilled out and exchanged as may then be agreed. All this acts as a teaser. It stimulates study of the printed matter about the device and brings in a steady stream of busy men who want to know more about the check and the de vice. Its merits are fully explained and if he buys, the binding money-back guarantee is written for the amount of the purchase and the same amount IS filled IN the blank spaces OF the check and the check then exchanged for the That's all - but the plan brings the prospect to your store, where you have an opportunity of selling him not merely this one device about which you center the campaign, but beget in his brain the desire to buy many other things you may demonstrate. He is your friend, for you have shown him something new - you have shown him you possess ideas and that you have faith in the goods you sell.
The stridently clamorous letter knocks your prospect's eye out - he raises his guard against it. You come at him with too much impact. The way to batter down a guard is to snuggle up inside of it. Contact accomplishes more than impact. Get under the hide and get results!
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Writing Business Letters Which Get the Business (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book explores the unique and restorative power of a well-written business letter. The author, a former convict and current business correspondent, draws on real-world experience to reveal how the art of letter-writing can be harnessed to forge connections, close deals, and build lasting relationships. Moving beyond the conventional tenets of business communication, the book delves into the psychological and persuasive elements that transform ordinary letters into extraordinary tools for success. It offers practical insights into understanding the reader's perspective, crafting compelling narratives, and employing emotional appeal to drive action. The author emphasizes the importance of authenticity, sincerity, and ethical practices, demonstrating how these qualities not only enhance the effectiveness of business letters but also foster goodwill and generate positive outcomes. Ultimately, this book serves as an invaluable guide for professionals seeking to transcend transactional communication and leverage the power of language to achieve both personal and organizational objectives. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330064771_0
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Writing Business Letters Which Get the Business A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions Interesting and Efficient Classic Reprint
Anbieter: PBShop.store US, Wood Dale, IL, USA
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330064771
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Writing Business Letters Which Get the Business A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions Interesting and Efficient Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330064771
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