Excerpt from Retail Selling and Store Management: Prepared in the Extension Division of the University of Wisconsin
The text attempts to treat of all of the more important activities of a typical retail establishment. Because of the number of these activities it is impossible to consider all of them in detail; some are but briefly discussed. The purpose has been to treat fully of those activities with which sales people are closely connected, and then to treat in less detail of the other activities, of which salespeople should have some knowledge but with which they are not immediately concerned. Some subjects, however, have been given ex tended consideration, that are ordinarily thought of as being of interest alone to the store manager or owner. Detailed treatment has been accorded them because of the growing realization that selling efficiency depends partly on the sales person's knowledge of, and sympathy with, the general store policy, and because wide knowledge of the business is essential for the employe who hopes for advancement and success.
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Paperback. Zustand: New. Print on Demand. This book provides a thorough examination of the retail sales industry, discussing the psychology of selling, essential qualities needed to succeed, and the importance of customer service. The book also gives an overview of the production and distribution of goods, emphasizing its complexity and the reliance of the retail industry on the larger economic system. The author stresses the need for training and education for salespeople, arguing that it leads to greater job satisfaction and increased profits for businesses. The book concludes by emphasizing the importance of the retail industry in serving the needs of the public and driving economic growth, showcasing the significance of the role of salespeople in the modern economy. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330276891_0
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