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This paper extends previous single equation analysis by the authors(1992) which found significant innate order of entry penalties that were modified by promotion, price, distribution and advertising levels. In this paper endogenous effects of order of entry on the marketing variables and the decision to enter early itself are captured in a recursive structural equation model of market share. The statistical analysis of this extended model finds significant relationships between order of entry and the level of marketing variables. In addition, significance is found in the correlation between entry order and the expected market share of the new product and the rate of growth of earnings per share, but not the size of the firm. Surprisingly, the endogenous effects increase rather than decrease the size of the innate market share penalty for late entry relative to the value estimated in the original single equation model.
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Excerpt from Endogenous Modeling of Late Entry Penalties for Packaged Goods
This paper extends previous single equation analysis by the authors(1992) which found significant innate order of entry penalties that were modified by promotion, price, distribution and advertising levels. In this paper endogenous effects of order of entry on the marketing variables and the decision to enter early itself are captured in a recursive structural equation model of market share. The statistical analysis of this extended model finds significant relationships between order of entry and the level of marketing variables. In addition, significance is found in the correlation between entry order and the expected market share of the new product and the rate of growth of earnings per share, but not the size of the firm. Surprisingly, the endogenous effects increase rather than decrease the size of the innate market share penalty for late entry relative to the value estimated in the original single equation model.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Endogenous Modeling of Late Entry Penalties for Packaged Goods
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Paperback. Zustand: New. Print on Demand. This book explores the concept of late entry penalties for packaged goods, analyzing the innate market share advantage enjoyed by early entrants. The author extends previous research by examining the endogenous effects of order of entry on marketing variables and the decision to enter early. Through a recursive structural equation model, the book investigates how order of entry influences promotion, price, distribution, and advertising levels. It also examines the relationship between entry order and expected market share, as well as firm size and performance. The author finds that late entrants systematically have lower levels of marketing efforts and higher prices, but these effects do not eliminate the innate market share penalty for late entry. The book concludes that there is an underlying market-generated penalty for late entry, even when considering the endogenous effects of order of entry on marketing variables and firm characteristics. This book provides valuable insights into the dynamics of market entry and the challenges faced by late entrants. It offers a comprehensive analysis of the factors that influence market share advantages and late entry penalties, making it essential reading for marketers, business strategists, and researchers interested in understanding the competitive landscape of packaged goods industries. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330291825_0
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