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Excerpt from A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
In each of these examples, initial users are attracted by some marketing effort advertising or sales promotion. Their use, then enhances the impact of that effort on the rest of the potential user population.
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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
In each of these examples, initial users are attracted by some marketing effort advertising or sales promotion. Their use, then enhances the impact of that effort on the rest of the potential user population.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
This paper develops a model and an associated estimation procedure to forecast and control the rate of sales for a new product. A repeat-purchase diffusion model is developed, incorporating the effect of marketing variables as well as a word-of-mouth effect. Bayesian estimation, with priors developed from past products, is used to update the parameters of the model. The procedure, shown to predict better and give more stable parameter estimates than classical procedures, is used to develop marketing policies for new product introduction.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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A Repeat Purchase Diffusion Model Bayesian Estimation and Control Classic Reprint
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A Repeat Purchase Diffusion Model Bayesian Estimation and Control Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330294420
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
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Paperback. Zustand: New. Print on Demand. This book presents a model and estimation procedure for forecasting and controlling the rate of sales for a newly launched product. The author develops a repeat-purchase diffusion model that incorporates the effect of marketing variables as well as word-of-mouth influence. Bayesian estimation, informed by data from past products, is used to update the modelâs parameters. This procedure is shown to predict better and produce more stable parameter estimates than classical methods. It's also used to develop marketing strategies for new product introductions. By incorporating past experience with data specific to the new product, the framework provides stable parameter estimates and policy guidelines for marketing and sales teams. Ultimately, this book provides a structured and data-driven approach to forecasting and controlling sales, offering valuable insights for businesses seeking to optimize their new product launch strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330294420_0
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