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About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising (Classic Reprint) - Softcover
Inhaltsangabe
Excerpt from About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising
Any one can write an advertisement, and almost any one can write it to please the advertiser; but often the advertisement which is so gratifying to the writer will hardly attract a passing notice from the possible customer. Whether or not the advertisement be pleasing to the pride of the writer or advertiser is a question of small consideration, but vital importance hinges upon the capacity of the advertisement to attract the people, and, by attracting them, gain their intelligent attention, which, once obtained, must force the gist of the advertisement into their minds, and, if they be available customers to the line advertised, impress upon them the wisdom of an inspection of the goods advertised.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising
Any one can write an advertisement, and almost any one can write it to please the advertiser; but often the advertisement which is so gratifying to the writer will hardly attract a passing notice from the possible customer. Whether or not the advertisement be pleasing to the pride of the writer or advertiser is a question of small consideration, but vital importance hinges upon the capacity of the advertisement to attract the people, and, by attracting them, gain their intelligent attention, which, once obtained, must force the gist of the advertisement into their minds, and, if they be available customers to the line advertised, impress upon them the wisdom of an inspection of the goods advertised.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising
Advertising is a distinct art, as much so as the art of coal mining or of engine building. To be a successful advertiser one must at least understand the rudiments of that science which to-day is so little studied and so little understood.
Any one can write an advertisement, and almost any one can write it to please the advertiser; but often the advertisement which is so gratifying to the writer will hardly attract a passing notice from the possible customer. Whether or not the advertisement be pleasing to the pride of the writer or advertiser is a question of small consideration, but vital importance hinges upon the capacity of the advertisement to attract the people, and, by attracting them, gain their intelligent attention, which, once obtained, must force the gist of the advertisement into their minds, and, if they be available customers to the line advertised, impress upon them the wisdom of an inspection of the goods advertised.
Few advertisements sell goods directly. The burden upon an advertisement is to draw attention to the store, or to the articles there for sale, teaching the first lesson in prospective purchasing. The advertisement brings people to the store, and there its mission stops; - then success in selling depends upon the quality of the goods, the price, and the salesman.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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- VerlagForgotten Books
- Erscheinungsdatum2019
- ISBN 10 1330298985
- ISBN 13 9781330298985
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten164
- Kontakt zum HerstellerNicht verfügbar
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About Advertising and Printing A Concise, Practical, and Original Manual on the Art of Local Advertising Classic Reprint
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About Advertising and Printing A Concise, Practical, and Original Manual on the Art of Local Advertising Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781330298985
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About Advertising and Printing: A Concise, Practical (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. Stepping into the vibrant world of late 19th-century commerce, this book delves into the art and science of advertising, a field then still in its infancy. The author, a seasoned expert, unveils the fundamental principles and strategies that underpin successful advertising campaigns. With a focus on retail businesses, the book explores a diverse range of trades, from clothing and furniture to jewelry and musical instruments, offering tailored insights for each. The author emphasizes the power of well-crafted and strategically placed advertisements in capturing public attention and driving sales. He challenges common misconceptions and provides practical guidance on writing compelling ad copy, selecting appropriate media, and maintaining consistency to achieve lasting results. Ethical considerations are also addressed, with a strong emphasis on truthfulness and avoiding misleading claims. This book serves as a historical testament to the evolving landscape of advertising during a period of rapid industrialization and commercial growth. Its timeless principles and practical advice continue to resonate with modern readers, offering valuable lessons for anyone seeking to navigate the dynamic world of marketing and promotion. The author's insights illuminate the enduring power of advertising as a driving force in shaping consumer behavior and propelling business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781330298985_0
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