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The Relative Merit of Advertisements, Vol. 19: A Psychological and Statistical Study (Classic Reprint) - Softcover
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Excerpt from The Relative Merit of Advertisements, Vol. 19: A Psychological and Statistical Study
Starch3 also considered the relative attention-value of the various pages and quarter-pages of a magazine.
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The Relative Merit of Advertisements, Vol. 19 (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book delves into the burgeoning field of advertising psychology, a discipline that was just beginning to gain traction in the early 20th century. The author examines the fundamental question: can psychological tests be used to determine the effectiveness of advertisements before they are even launched? Through a series of experiments, the author explores various methods for measuring the persuasive power of different advertising appeals. The book analyzes a wide range of advertisements, from vacuum cleaners and pianos to breakfast foods and soap, showcasing the nuanced ways in which different appeals ââ â such as price, quality, and emotional connection ââ â resonate with consumers. The author even delves into the impact of visuals versus text in advertising, revealing how these different elements can influence a consumer's perception. Ultimately, this book offers a groundbreaking approach to understanding the psychology behind consumer behavior, providing valuable insights for advertisers and marketers of the era. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332186358_0
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The Relative Merit of Advertisements, Vol 19 A Psychological and Statistical Study Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332186358
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The Relative Merit of Advertisements, Vol 19 A Psychological and Statistical Study Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332186358
Neu kaufen
EUR 25,85
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