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Analyzing Consumer Response to Innovation: The Concept of Preference Inertia (Classic Reprint) - Softcover
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Excerpt from Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
Linear attitude models have been studied extensively as a means of understanding consumer response to products and services. These models explain preference or choice in terms of consumers' perceptions of product attributes Since these perceptions change as the design of the product is altered, such models provide an invaluable link between product design and consumer response.
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Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
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Paperback. Zustand: New. Print on Demand. This book delves into the fascinating world of consumer behavior, exploring the complexities of how people respond to new products and services. The author focuses on a particular phenomenon, "preference inertia," which describes a consumer's tendency to stick with their existing preferences, even when presented with options that are objectively better. This concept is particularly relevant to the field of marketing, where understanding consumer behavior is crucial for successful product launches and campaign strategies. The author grounds their analysis in a real-world example: the development of Health Maintenance Organizations (HMOs) in the 1970s. Through the lens of this case study, the author explores how preference inertia can influence consumer choices and ultimately impact the success of new products and services. The book provides a rich analysis of the factors that contribute to preference inertia, including demographics, attitudes, and behavioral patterns. The author also introduces a new model for analyzing consumer response, which incorporates the concept of preference inertia. This model allows for a more nuanced and accurate understanding of how consumers make choices. This book offers valuable insights into the dynamics of consumer decision-making, providing a framework for understanding why people sometimes resist change, even when it is in their best interests. Its analysis of preference inertia is a valuable tool for marketers, researchers, and anyone interested in the complexities of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332249244_0
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332249244
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332249244
Neu kaufen
EUR 25,21
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